Opt-In Email Promotional Process - Defined

What we do is test different markets, analyze the results, and consistently deliver the best possible return for your advertising investment. Our goal is to identify the lowest possible 'Cost of Acquisition' per customer/member possible, using the Internet.

Email Campaigns
Our Email lists in 3 categories - 100% double opt-in lists, targeted opt-in permission-based email lists and general opt-in email lists Email addresses from people who have specifically requested information within their area of specific interest.

Content:
We will work with you to create the Email message, site content and set up the necessary tracking pages to analyze each target category. This enables us to determine the lowest customer acquisition cost from the target categories, develop into that marketing channel and expand it. This process defines the profile of your target customer allowing further expansion into similar target markets.

Procedure:
A. Select target markets
B. Set up test sites and tracking pages
C. Launch campaign
D. Analyze response and determine Cost Of Acquisition / Cost Per Lead
E. Refine target markets and launch full campaign based on test results

Review and Analyze Results:
The benefit of Opt-In Email marketing is the ability to review and analyze real time data to determine a campaign's effectiveness. The accuracy of response rates is near 100% as both the number of e-mail's sent and unique users visited are known. After each campaign, the successful categories, lists and offerings are easily identified by reviewing response rates. The process of reviewing and adjusting list categories, lists owners and offerings are the key to long-term success and response rate improvement.

Our Recommendation:
Begin with a test campaign targeted specifically to users who have Opted-In to receive information on your product/industry. We will review the results of the campaign after one week to evaluate the response rates and ROI.

Our tracking and evaluation process allows us to determine the effectiveness of an Email campaign. We determine the exact cost per lead prior launching a full campaign.

What To Do Next:
1. Contact us to schedule a test campaign
2. Prepare the Email message and Email offering
3. We prepare the Email lists, response tracking, host the content, and help with the marketing strategy
4. Launch campaign

Top Search Engine Rankings and Page Optimization

Achieving consistent top rankings in search engines is a not as simple as submitting your site to the major search engines and expecting visitors to find your site. Top rankings are achieved with a well planned, and patiently executed process.

Search Engine Promotion Process - Defined

Search Engine Optimization Registration Promotion

Step 1: Client Consultation

  • Define goals for web site and site promotion
  • Target market identification
  • *Target Customer Search Phrase Analysis
  • *Keyword and Keyword Phrase Determination
  • Web site review – promotional strength evaluation
  • Review of competitions strengths, methods and web presence
  • Identify keyword/category targets

Step 2: Page Creation & Submission

  • Keyword, key phrase placement for each major search engines/portals
  • Promotional content added to pages – promotional elements
  • Gateway page generation (additional web pages are generated specifically for each keyword/keyword phrase or URL)
  • Off site page generation (additional referring pages are created for each keyword/keyword phrase or URL for search engine/portal and cross-promoted simultaneously from a linking URL)
  • Schedule page submissions– prioritize for some engines/portals
  • Submit to search engine/portal

Step 3: Monthly Reporting on Rankings, Evaluate Traffic, Evaluate Keyword/Phrase Detail, Refine, and Resubmit

  • Monthly Tracking of current rankings for all keywords/keyword phases
  • Analyze and report on visitor traffic
  • Evaluate keyword/keyphrase accuracy
  • Refine promotional page content
  • Resubmit to all search engines

Devon Agency is a dedicated partner assisting clients in accomplishing daily operational tasks, promote business activity and acquiring new customers through the use of web applications.